Showing posts with label IZEA. Show all posts
Showing posts with label IZEA. Show all posts

Friday, July 18, 2008

Shot Thru the Heart, and You're to Blame, You Give [Customer] Love a Bad Name...Disenchanted with SocialSpark

An angel's smile is what you sell
You promise me heaven, then put me through hell
Chains of love got a hold on me
When passion's a prison, you can't break free

You're a loaded gun
There's nowhere to run
No one can save me
The damage is done

Shot through the heart
And you're to blame
You give love a bad name
I play my part and you play your game
You give love a bad name
You give love a bad name

Paint your smile on your lips
Blood red nails on your fingertips
A school boy's dream, you act so shy
Your very first kiss was your first kiss goodbye...


Since I graduated from high school almost 25 years ago, I've tried not to go back to that time of social cliques full of mean girls, and arbitrary rules imposed by school administrators. In June 1984, I delivered my valedictory address, incorporating quotes from Bruce Springsteen and Howard Jones, and moved on to college, a career, and business school, never agreeing with the notion that my high school years were "the best years of my life" and never anticipating that my "real life" would ever resemble high school.

Perhaps it shouldn't surprise me that I've turned out to be remarkably thin-skinned about the social aspects of the blogosphere. As many of my loyal Roxiticus Desperate Housewives readers know, I started this blog in August 2005, but left the blogosphere for more than two years after only a couple of months and a handful of posts, due to an ugly exchange with another not-so-nice housewife. Upon my return to blogging in February 2008, I developed a set of terrific blogosphere buddies through BlogExplosion and EntreCard...we visit each other's blogs almost every day, leaving relevant and non-relevant comments, and generally supporting an atmosphere of cameraderie.

In April 2008, I joined SocialSpark, became a highly enthusiastic supporter, and encouraged all of you to join, so that we'd have one more way to connect. Over a three month period, I've made 4,118 new friends, and earned 1,005 "props" -- the SocialSpark blogger recognition of "I like your what you're doing, I enjoy reading your blogs." Yesterday, I saw all of my SocialSpark efforts burn up like paper in fire (sorry, recent John Cougar Mellencamp concert still playing in my head) when Ted Murphy, the CEO of IZEA, posted his decision to "zero out all props" on the IZEA blog (trackback: http://www.typepad.com/t/trackback/2488636/31336534 ):

"The only fair way to do this in our minds is to zero out all props and comments relating to props for everyone. If we don't do so the users who have utilized this method of building props will be at the top of the list for the foreseeable future, creating an unfair advantage the can't be taken away."

On July 17, 2008 at 1:14pm, Ted posted:

Before implementing such a drastic measure I would like to hear from the community as to why we should or shouldn't do this. I am sure I will hear a good bit from the people using this method, but my real hope is that we hear from the community at large.

Ted's loyal posties lined up behind him like a teenage lynch mob, quickly agreeing that it was wrong for bloggers to market their blogs by inviting others to visit and leave props.

Having given all of us ample time to drop our investment banking work or mothering or blogging and other activities in order to provide feedback, three hours later at 4:15pm, Ted posted:

Props have officially been reset. Thanks for all the feedback.

My new friend Shelly, aka The Mom with Brownies, who also happens to be my EntreCard advertiser today (please hop over to her blog and drop it like its hot!), left the following comment for Ted:

You will get a lot of support for this move Ted. You will get a lot of support form MOST of the members I imagine because most people do not have a huge number of props. You will have a handful of bloggers who will be upset because they worked to gain friends and props. That handful of bloggers will be upset but that will be fine because there are only a handful of them and what harm could they do to a large social network like IZEA?

I am one who did NOT leave comments on profiles or blog profiles to gain props. I am one who sent in a ticket asking the protocol before I decided to run with my personal emails and friend making social networking on Social Spark. I am one who was told to go for it by the Social Spark team. I still have the ticket.

I got the green light and spend hours, days and weeks making friends and helping new bloggers who friended me. I am one who used the "Social" system to make friends and share props as we shared ideas and comments on one another's blogs.

I am one who made a SocialSpark blogroll on her blog to promote this Social Network. I am one who helped the bloggers who are just beginning to get their feet wet in the blogging circles, by emailing back and forth helping them to get their ITK installed and blogrolls started. I am one whow worked to prop ALL of the friends I made. I am one who put in HOURS upon HOURS of work into this exciting Social Network. I am one who sent personal emails to each of my new friends offering help and giving MUCH of my time to help EVERYONE who asked for it.

I am one who worked hard for the props I got. I got Spanked Hard on this one. I feel very disheartened that this has occured, I am very sad and upset. But I'm only one voice.
But, I am only one. I was number one, But ONLY one. I will not get all of that work back. I will not get my props back. I will not be able to have my voice heard because it is "not personal." I am just one blogger, who had faith in the system, spent her time building the props, friends and contacts to gain some sort of support and was dropped flat down the list like I'm a nobody who did nothing more than just join.


But, it's "not personal" and I'm only one voice. My lost time and efforts are in vain.

I seconded Shelly's motion with the following comment:


I agree with Shelly. We worked hard to get our PROPS...I had 1,005 before the re-set. Over a three month period, I sent out well over that number of PERSONALIZED e-mails via the SocialSpark system, detailing what I was up to on my Roxiticus Desperate Housewives blog and Bay Head Blog on the day each email was sent and inviting people to check it out, and prop me "IF YOU LIKE WHAT YOU SEE." Not an illiterate "I prop u u got prop 4 me?" I also visited each blogger's profile and blogs, propping where appropriate and dropping and/or alerting if the content was inappropriate.

Further, if anyone thought my SocialSpark e-mail was spam, why would they have propped me??!! When spam makes it through my spam filter, I delete it. I don't do what the spammer asks, I don't buy the penis enhancement equipment or send my bank account numbers to my long lost cousin in jail in Africa! If 1,005 bloggers/advertisers took the trouble to visit my SocialSpark profile and prop my blog, who are you to tell them and me that the first time didn't count?

Shelly (Mom with Brownies) and I spent hours, days, and weeks of our valuable time marketing our blogs through the SocialSpark system, focusing on the big picture of making it to the top ranks and believing our efforts would pay off in the long run. We welcomed newcomers to the system, and gave help when possible to those unable to reach Customer Love in a timely fashion. And this is the thanks we get?

If you're up for additional discussion of the SocialSpark situation, I see that Shelly has posted Ted Murphy's response to her on her blog, The Mom With Brownies.


Going forward, I haven't made a decision on what to do about SocialSpark. When I made the decision to invest the time and effort into developing a high profile on SocialSpark, I had believed that SocialSpark represented a terrific marketing tool for my blog and a platform for launching my new WordPress MU community. Right now, I feel betrayed.

For those of you who took the time to read through this post and listen to my rant, I appreciate it. Please share your thoughts by leaving a comment here.

Thanks again!
Roxy

Sunday, June 29, 2008

Coming Soon....Roxiticus Desperate Housewives in Your Heart, Mind, and E-Mailbox!

Good morning, Bloggers!! A couple of months ago, I posted here about IZEA's Zookoda e-mail marketing application, comparing Zookoda to sliced bread. Although I signed up for Zookoda as soon as I learned about the opportunity through SocialSpark, I have to confess that I haven't gotten around to sending out any Roxiticus Desperate Housewives e-mail blasts. It's true, the people who brought you RealRank, PayPerPost and SocialSpark (click on the widgets in my sidebar if you haven't already signed up), now deliver Zookoda! Catchy name, huh? Zookoda is IZEA's e-mail marketing application designed specifically for bloggers like me. It enables Roxiticus Desperate Housewives (or you...or Rex, but we'll get to that later) to send a daily, weekly or monthly summary of the latest blog posts directly into your visitors' inbox. Best of all, it’s absolutely FREE, FREE, FREE!

Zookoda enables bloggers to:
  • Manage e-mail newsletter subscribers (that's different than an RSS feed, as you the blogger can control which of your posts actually go out to your newsletter subscribers);
  • Enhance your blog with dynamic custom newsletter subscription forms that enable you to build a visitor base (once I get my Zookoda up and running, I'll put a badge in my sidebar for you to click on);
  • Design eye-catching newletters to match your blog design (or, in my case, to look better than my plain old blog design);
  • Schedule recurring broadcasts for each day, week or month;
  • View real-time open, bounce, click and unsubscribe reports (and make up naughty names to call unsubscribers);
  • Access mobile users by emailing blog content in text format (while my iPhone and Rex's Blackberry both view HTML just fine, sometimes it's just quicker and easier to read a text).

The way I intend to use Zookoda is not so much to reach my existing readers, but to get new readers interested. I've complained before that my friends and family don't really "get" my blogging. While I write all about the Roxiticus Desperate Housewives, the reality of it is that each of them drops by my blog about once a year to see what's new...luckily, they drop by my house a lot more often, but that's probably thanks to Rex's cooking. Anyway, the lack of "friends & family traffic" to my blog has nothing to do with their level of interest....while they might benefit from an RSS feed, they would have to know what an RSS feed is, wouldn't they? With Zookoda I can contact my friends and family with only the specific blog posts that are most relevant to their lives. Zookoda gives me complete control over all my e-mail "marketing," so I can leave Grammy and Grandmom off the nipple piercing and sex scandal distribution lists.

Then there's the "blogging business" application of Zookoda, which means I can promote my blog to potential new readers by sending one-off promotional emails. Roxiticus Desperate Housewives currently maintains online directories of the Best of the Roxiticus Valley: Mendham NJ, Bernardsville NJ, Chester NJ, Far Hills NJ, Peapack-Gladstone NJ, Morris and Somerset County NJ (see "Best of" Links in the sidebar). The directories include restaurant reviews, shopping, kid stuff, summer camp, lots and lots of merchants who are included free of charge. Here's the kicker: most of them don't even know about all the free publicity they're getting from Roxiticus Desperate Housewives. If I can find the time to get serious about it, Zookoda enables me to send an e-mail blast out to the owners of the restaurants, shops, and services in the Best of the Roxiticus Valley. If I have dinner at Sammy's in Mendham NJ or the Limestone Cafe in Peapack NJ, I can blog about it the next day and send a Zookoda e-mail to the owner the next day.

Rex is going to be all over Zookoda. We actually use something similar (but not FREE, FREE, FREE) in our investment banking business communications. It is a service called Constant Contact (which Brent and I jokingly call Constant Comment) that enables businesses to send out regular e-mail communications to clients and/or prospects. The interesting concept for me is that Rex has been thinking about starting an investment banking blog for our company, and we could probably use Zookoda to blast out his valuation insights.

And here's a little tease for all of my most loyal Roxiticus Desperate Housewives readers... if you sign up for my Zookoda newsletter, you'll be the first to know when I introduce my new self-hosted WordPress MU community....coming in late July or early August 2008....don't let it pass you by, sign up now!

Sponsored by Zookoda

Sunday, June 15, 2008

Father's Day Roxiticus Rerun: Do Ya Think I'm Sexy (C'mon Sugar Let Me Know)

Happy Father's Day to all you dads out there! The Roxiticus Desperate Family is quite busy today giving Rex the Father's Day he deserves in Bay Head, New Jersey, so I thought I'd leave you with a Roxiticus Rerun and a bit of shameless self-promotion. Since the original post, six (6) of you have voted for me as the Hottest Mommy Blogger in IZEA's Blogger's Choice Awards. I've been self-promoting for a day or two on SocialSpark, and thanks to Moomette, SpicyBug, DNewMe, Lady Java (whose cat blog is up for the Best Animal Blog Award -- ah, ah, ahhhhhchooo!), and Mariuca (Best Blog of All Time, baby!), I'm only about 270 votes behind Dooce! And good news for those of you who think more than one mommy blogger is hot, hot, hot... You can cast more than one vote! And, just in time for Father's Day, there's a hottest daddy blogger award, too!

Sunday update at 3:30pm: Thunderstorms in Bay Head have driven us in to our screened-in porch, bloggin' while the rain pours down around us. Up to 7 votes for Hottest Mommy Blogger thanks to Siani, who "just voted...because your shameless self-promotion was so nicely done."

Sunday update at 11:30pm: Tricia (Best Blog of All Time, baby!) stopped by to vote, but (see comments below) warns that I may be disappointed when I step up to accept my Golden Booty for Hottest Mommy Blogger: "I was at the Bloggers Choice Awards last year and it was a joke. They just put up a screen and scrolled the winners. Ted knocked down and broke a few of the awards when he backed up into them too! Hopefully this years awards is more of an actual presentation or something."

For those of you who are hoping to hear more about Rex's Father's Day, you'll have to come back tomorrow. We had a delicious dinner (including Rex's son, PostBoy and his newly minted fiancee, MathGirl) at the Mahogany Grille in Manasquan, New Jersey, but after driving back to the Roxiticus Valley I'm just about ready for bed. Sweet dreams while we all sing along with Sexy Rod...


She sits alone, waiting for suggestions
He's so nervous, avoiding all her questions
His lips are dry, her heart is gently pounding
Don't you just know exactly what they're thinking?

If you want my body and you think I'm sexy
Come on, sugar, let me know
If you really need me just reach out and touch me
Come on, honey, tell me so

He's acting shy, looking for an answer
Come on, honey, let's spend the night together
Now hold on a minute before we go much further
Give me a dime so I can phone my mother
They catch a cab to his high rise apartment
At last he can tell her exactly what his heart meant

If you want my body and you think I'm sexy
Come on, sugar, let me know
If you really need me just reach out and touch me
Come on, honey, tell me so

His heart's beating like a drum
'Cause at last he's got this girl home
Relax, baby, now we are alone

[break]

They wake at dawn 'cause all the birds are singing
Two total strangers but that ain't what they're thinking
Outside it's cold, misty and it's raining
They got each other, neither one's complaining
He say's I'm sorry but I'm out of milk and coffee
Never mind, sugar, we can watch the early movie

If you want my body and you think I'm sexy
Come on, sugar, let me know
If you really need me just reach out and touch me
Come on, honey, tell me so
Tell me so, baby


-- Rod Stewart, "Do Ya Think I'm Sexy?"

My loyal Roxiticus Desperate Housewives readers know that I sign up for everything IZEA: PayPerPost, SocialSpark, Zookoda...now I'm thinking about signing up for the Blogger's Choice Awards, but I couldn't find a category that seemed to fit this blog. The award categories include Best Animal Blogger (oldest daughter allergic to pets), Best Blog of All Time (my ego's not quite that big), Most Obnoxious Blogger (hey, my mom taught me, "if you don't have anything nice to say, best not to say anything at all"), Best Humor Blog (I'm not that funny all the time)...


Then I came across "Hottest Mommy Blogger" and wondered if enough of ya think I'm sexy. I'm afraid I may be a bit late to the game, and Dooce may be running away with the prize, but I also know I can count on my loyal Roxiticus Desperate Housewives readers...come on, sugar let me know.

Thursday, April 10, 2008

Dare I Say, Sliced Bread?

There, I'll go ahead and say it. Zookoda is the best thing since sliced bread.

Thanks to IZEA, the people who brought you RealRank, PayPerPost and SocialSpark, I've discovered Zookoda....catchy name, huh? Zookoda is an e-mail marketing application designed specifically for bloggers like me. It enables Roxiticus Desperate Housewives (or you...or Rex, but we'll get to that later) to send a daily, weekly or monthly summary of the latest blog posts directly into your visitors' inbox. Best of all, it’s absolutely FREE, FREE, FREE!

Zookoda enables bloggers to:
  • Manage e-mail newsletter subscribers;
  • Enhance your blog with dynamic custom newsletter subscription forms that enable you to build a visitor base;
  • Design eye-catching newletters to match your blog design (or, in my case, to look better than my plain old blog design);
  • Schedule recurring broadcasts for each day, week or month;
  • View real-time open, bounce, click and unsubscribe reports;
  • Access mobile users by emailing blog content in text format.

I signed up with Zookoda as soon as I learned about the opportunity through SocialSpark. The way I intend to use Zookoda is not so much to reach my existing readers, but to get new readers interested. My friends and family don't really "get" my blogging. While I write about the Roxiticus Desperate Housewives, the reality of it is that each of them drops by my blog about once a year to see what's new...luckily, they drop by my house a lot more often, but that's probably thanks to Rex's cooking. Anyway, the lack of "friends & family traffic" to my blog has nothing to do with their level of interest....while they might benefit from an RSS feed, they would have to know what an RSS feed is, wouldn't they? With Zookoda, I can contact my friends and family with blog posts that are most relevant to their lives. Zookoda gives me complete control over all my e-mail marketing, so I can leave Grammy and Grandmom off the nipple piercing and sex scandal distribution lists.

Then there's the "blogging business" application of Zookoda, which means I can promote my blog by sending one-off promotional emails. Roxiticus Desperate Housewives currently maintains online directories of the Best of the Roxiticus Valley: Mendham NJ, Bernardsville NJ, Chester NJ, Far Hills NJ, Peapack-Gladstone NJ, Morris and Somerset County NJ (see "Best of" Links in the sidebar). The directories include restaurant reviews, shopping, kid stuff, summer camp, lots and lots of merchants who are included free of charge. Here's the kicker: most of them don't even know about all the free publicity they're getting from Roxiticus Desperate Housewives. Zookoda will enable me to send an e-mail blast out to the owners of the restaurants, shops, and services in the Best of the Roxiticus Valley. If I have dinner at Sammy's in Mendham NJ or the Limestone Cafe in Peapack NJ, I can blog about it the next day and send a Zookoda e-mail to the owner the next day. Sliced bread, I tell you!

Rex is going to be all over Zookoda. We actually use something similar (but not FREE, FREE, FREE) in our investment banking business communications. It is a service called Constant Contact (which Brent and I jokingly call Constant Comment) that enables businesses to send out regular e-mail communications to clients and/or prospects. The interesting concept for me is that Rex has been thinking about starting an investment banking blog for our company, and we could probably use Zookoda to blast out his valuation insights.

Rex is away tonight and all day Thursday at a Board meeting down in Washington, DC. Won't he be surprised to receive the Roxiticus Desperate Housewives newsletter on his Blackberry??!!

Sponsored by Zookoda

Wednesday, April 09, 2008

IZEA Launches Social Spark...Great for Stay-At-Home Moooommmy Bloggers

Moooooooooooooommmmmy, this one is for you! And, whether or not you qualify as a mommy blogger, I know that almost all of you like to make a little extra money with your blog.

As most of my loyal Roxiticus Desperate Housewives readers know, I am neither a housewife nor desperate. Go ahead, turn me in to the truth in blogvertising police. I am lucky to be a full-time investment banker, a full-time moooommmmy (that is the sound my children make when our nanny needs a day off, I am on an important conference call with a client, and Zack and Cody comes to a screeching halt), and a haphazard blogger.

IZEA, the most excellent people who brought us PayPerPost, have launched a new service called SocialSpark. It feels to me like a combination of the social networking sites, where you "make friends" and can read each other's blogs, and the advertising sites like Izea's PayPerPost that match sponsors with bloggers who write about or review the advertisers' services. The SocialSpark service is still in beta, but bloggers can sign up and receive an invitation to join. There are Googlish aspects too, in that you can search SocialSpark for Roxiticus Desperate Housewives and find me!

There are at least three ways to advertise or promote your brand via SocialSpark:
  • For advertisers paying for unique sponsored posts, IZEA and Social Spark promise to deliver campaign analytics, buzz monitoring, and blog targeting.
  • An alternative to Google's AdSense or the typical pay-per-post approach, Blog Sponsorships, which also offer an adveriser campaign analytics and blog targeting, utilize SocialSpark's unique technlogy to create a "Welcome Mat" and persistent sponsorship banner. Sponsorhsips can consist of text, images or video. I ran into one on another blog that "RickRolled" me the other day. The advertiser pays per day that a select blog runs a Blog Sponsorship.
  • Sparks are free opportunities that serve as ideas for blog posts....even a blogger like Bree can create a spark to help out another blogger with writer's block.
I'm still getting used to SocialSpark's layout/web design, but the site is fun to surf around, and appears to offer bloggers like me plenty of opportunities to make a few bucks. I like this Izea company so much I had hoped to buy stock, but they don't appear to be public....then again, maybe next month you'll find me blogging about their IPO.

Sponsored by SocialSpark

Get Ranked, Not Spanked, with IZEA RealRank

In the beginning (August 2005), I started my first blog, Roxiticus Desperate Housewives. I liked the idea of writing and maintaining a public blog, but had no idea where I was going with it. I had no clue what PageRank was, nor did I care about search engine optimization. I had fewer than ten readers, including my Bestest Pal and various friends and family members who stopped by once to be polite. I joined BlogExplosion in order to find and read Other People's Blogs (OPB). Other bloggers were mean to me and I was thin-skinned, so I left the blogosphere and hid in the Roxiticus Valley for more than two years.

In January 2008, I caught a wicked cold and lay on my couch for two days, blogging in earnest and learning about all the things I had missed. I read quirky blog posts that threw in non sequiturs linked to odd places and wondered why. I came up with the idea of posting the Best of the Roxiticus Valley Directories (Best of Mendham, Bernardsville, Chester, Far Hills, Peapack-Gladstone, Morris County and Somerset County NJ, as well as Best Kid Stuff). Either from having a blog in existence for over two years or by adding all of that valuable content, my Roxiticus Desperate Housewives blog had a Google PageRank of 2. People I didn't know started to read my blog, make comments, and I began to make friends in the blogosphere. Unlike my prior experience, this time I found that my fellow bloggers were nice....and helpful.

Once I started to understand that the non sequitur links in quirky blog posts were paid posts by "posties" who were "blogging for dollars," I followed the referral links in Other People's Blogs and signed up for IZEA's PayPerPost and other similar services. I removed the "no follow" tags in my blog template so that my blogging friends could comment and get "link juice" back to their blogs. Within two weeks and before I knew what it meant, Google had "spanked" me and reduced my PageRank to a big fat zero. The Catch-22 is that, even though my RankSpank had been caused by the paid posts, the paid post advertisers were less interested in my rankless blog and I had fewer opportunities.


IZEA RealRank to the Rescue!

IZEA's RealRank is the first site ranking service that focuses exclusively on measuring the traffic and influence of individual blogs throughout the blogosphere. The service is designed to help advertisers analyze the relative reach of blogs and make informed online advertising purchasing decisions in the long run. This approach made a great deal of sense to me based on my pre-investment banking market and media research background. RealRank aims to replace historically unreliable influence indicators such as Google PageRank and Alexa by providing more accurate statistical data collected directly from the source.

While other services report rankings based on traffic sub-sampling, inbound links and external data, RealRank utilizes the IZEA Toolkit (ITK) to provide real visitor data collected from a piece of code blog owners like me embed on their blog. (Proud Blogger Note: See the colorful RealRank badge in my sidebar? Today it says 380 and my rank is only getting better every day.) The data is used to define an individual blogs overall standing relative to other blogs participating in the program as well as in specific categories such as entertainment and technology.

Unlike other ranking systems, the RealRank scoring algorithm is public. The system weights blogs 70% on daily unique visitors, 20% by daily active inbound links and 10% by daily page views as reported by ITK. Participants can choose to expose just their RealRank score or expand reporting to include other data such as pageviews and visits (Roxiticus Desperate Housewives have nothing to hide, so click on the colorful RealRank badge in the sidebar to see all my stats). This approach provides advertisers with the most comprehensive and relevant view of a blog's ability to meet specific campaign goals. RealRank is the first site ranking service that focuses exclusively on measuring the traffic and influence of individual blogs throughout the blogosphere.

Naturally, all of my fellow bloggers will want a colorful IZEA RealRanks badge for their blog. So go ahead, you know you want to...Get Ranked....and Sign Up and Get Your Own IZEA RealRank Badge!

Sponsored by IZEARanks