Thursday, April 10, 2008

Dare I Say, Sliced Bread?

There, I'll go ahead and say it. Zookoda is the best thing since sliced bread.

Thanks to IZEA, the people who brought you RealRank, PayPerPost and SocialSpark, I've discovered Zookoda....catchy name, huh? Zookoda is an e-mail marketing application designed specifically for bloggers like me. It enables Roxiticus Desperate Housewives (or you...or Rex, but we'll get to that later) to send a daily, weekly or monthly summary of the latest blog posts directly into your visitors' inbox. Best of all, it’s absolutely FREE, FREE, FREE!

Zookoda enables bloggers to:
  • Manage e-mail newsletter subscribers;
  • Enhance your blog with dynamic custom newsletter subscription forms that enable you to build a visitor base;
  • Design eye-catching newletters to match your blog design (or, in my case, to look better than my plain old blog design);
  • Schedule recurring broadcasts for each day, week or month;
  • View real-time open, bounce, click and unsubscribe reports;
  • Access mobile users by emailing blog content in text format.

I signed up with Zookoda as soon as I learned about the opportunity through SocialSpark. The way I intend to use Zookoda is not so much to reach my existing readers, but to get new readers interested. My friends and family don't really "get" my blogging. While I write about the Roxiticus Desperate Housewives, the reality of it is that each of them drops by my blog about once a year to see what's new...luckily, they drop by my house a lot more often, but that's probably thanks to Rex's cooking. Anyway, the lack of "friends & family traffic" to my blog has nothing to do with their level of interest....while they might benefit from an RSS feed, they would have to know what an RSS feed is, wouldn't they? With Zookoda, I can contact my friends and family with blog posts that are most relevant to their lives. Zookoda gives me complete control over all my e-mail marketing, so I can leave Grammy and Grandmom off the nipple piercing and sex scandal distribution lists.

Then there's the "blogging business" application of Zookoda, which means I can promote my blog by sending one-off promotional emails. Roxiticus Desperate Housewives currently maintains online directories of the Best of the Roxiticus Valley: Mendham NJ, Bernardsville NJ, Chester NJ, Far Hills NJ, Peapack-Gladstone NJ, Morris and Somerset County NJ (see "Best of" Links in the sidebar). The directories include restaurant reviews, shopping, kid stuff, summer camp, lots and lots of merchants who are included free of charge. Here's the kicker: most of them don't even know about all the free publicity they're getting from Roxiticus Desperate Housewives. Zookoda will enable me to send an e-mail blast out to the owners of the restaurants, shops, and services in the Best of the Roxiticus Valley. If I have dinner at Sammy's in Mendham NJ or the Limestone Cafe in Peapack NJ, I can blog about it the next day and send a Zookoda e-mail to the owner the next day. Sliced bread, I tell you!

Rex is going to be all over Zookoda. We actually use something similar (but not FREE, FREE, FREE) in our investment banking business communications. It is a service called Constant Contact (which Brent and I jokingly call Constant Comment) that enables businesses to send out regular e-mail communications to clients and/or prospects. The interesting concept for me is that Rex has been thinking about starting an investment banking blog for our company, and we could probably use Zookoda to blast out his valuation insights.

Rex is away tonight and all day Thursday at a Board meeting down in Washington, DC. Won't he be surprised to receive the Roxiticus Desperate Housewives newsletter on his Blackberry??!!

Sponsored by Zookoda


Matthew S. Urdan said...

I vote for you multiple times each day on BotB...I appreciate your support. why don't you send me your email address...I'll have a few perfectly square icons of Bree for ya by the end of the day.

RoxiticusDH said...

You totally rock!
Attention RDH readers: please go vote for Meltwater. Torrents. Meanderings. Delta.
in the Battle of the Blogs! Vote early, vote often.