Monday, May 19, 2008

Roxy's Radio Station (Circa 1985)


"She was gonna be an actress
She was gonna be a star
She was gonna shake her a**
On the hood of Whitesnake’s car
Her yellow SUV is now the enemy
Looks at her average life
And nothing has been alright since

Bruce Springsteen, Madonna
Way before Nirvana
There was U2 and Blondie
And music still on MTV
Her two kids in high school
They tell her that she’s uncool
Cause she's still preoccupied
With 19, 19, 1985"

-- Bowling for Soup, "1985"

Way back in the '80s, when I was in high school, I wanted to be a disc jockey and be involved in radio more than anything in the world. Writing a letter once a week to the program director at the now defunct WBRW-AM in Bridgewater, New Jersey, 15-year-old Roxy begged and pleaded for an internship doing anything at all. After a couple of months, the program director gave in and let me start work at the radio station after school.

While I helped out in all areas of the radio station -- bookkeeping/accounts receivable, traffic (keeping track of when commercials ran, not getting up in a helicopter to report on traffic jams), sales, news, and music -- I spent most of my time in the commercial production/creative department as an advertising copywriter, writing and producing 30 to 60-second ads for local retailers. By the summer of 1983, when the copy director moved to an on-air position, I had been promoted to copy director and earned $200/week working full-time for the next year and a half until I left for college. I bet you can tell from some of my posts here at Roxiticus Desperate Housewives that I miss those days of writing commercials for a living.

Well, now is giving me the chance to re-live my lost copywriting youth with one of the biggest new Online Video Contests on the web. is having a $15,000 contest open to the public. They are looking for talented and creative people to submit their best original and "out of the box" ideas for commercials. The commercial videos submitted to the contest will be voted on by the public and first prize ($15,000), second prize (MacBook Air) and third prize ($1,000 gift card) will be awarded. The more people who enter the contest this time, the bigger and better the prizes will be in the next contest. Skip uploading to YouTube, instead enter the Online Video Contest by uploading your video to CommercialPitch and make some money while having some fun....I'm thinking about using the hood of Whitesnake's car in my submission.

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