Friday, April 25, 2008

Ah, the Days of Candy's "Sexy Peek of Shin"

While it is no secret to my loyal readers that I make money blogging and that I'm hoping to create real enterprise value one day for Roxiticus Desperate Housewives and Roxy's Best Of, a couple of my blogging buddies have reminded me that not everyone is in it for money. My Bestest Pal wrote a post entitled "No One is Paying Me to Write This" about his happy customer service experience with Apple replacing his crashed 160 gig mofo iPod, and my good buddy Matt (aka Michigan Rafter) posted about EntreCard that he likes the traffic, but doesn't worry as much as the rest of us about his rankings since he's not in it for the money.

Separately, I saw my niece, Candy, on television today and harkened back to a time when she tried to start an online business, customizing jeans with embroidery, patchwork, or cutting and sewing to create a "sexy peek of shin" (before capris were the "in thing."). Since those early days as an entrepreneur, Candy has become the pretty face for a highly successful (unrelated) online venture, but I picture her about eight years ago, setting up shop in her apartments in Brooklyn and on the Lower East Side (again, waaaay before it was trendy). She would order wholesale products in bulk at discounted prices from online wholesale retailers like Then Candy would sit at her sewing machine for hours, staying up all night on many an occasion to customize each piece to meet her deadline for an e-mailed order. I think that, in the end, Candy sold about 15 pairs of custom jeans, with stacks of them leftover in her apartment, but she did get her picture in The Daily News, met some new friends (possibly even her current bosslady), and had a lot of fun starting an online venture.

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